Date & Time: May 7, 2026 @ 2:00 pm - 3:00 pm EST + 15 min Q&A

Many of the most exhausting parts of practice—performance conversations, behaviour issues, delivering difficult feedback, and discussions about fees or restructurings—are draining not just because of the content, but because of our worries and anxieties about those moments. This session uses real‑world scenarios to help participants gain awareness about aversions to these conversations and introduces a simple, repeatable process to handle them with more clarity, calm, and effectiveness.

Practice Management Coach | Bekhor Management
Sandra Bekhor is a Practice Management Coach who helps lawyers, consultants, architects and other professionals realize their potential by pursuing the right possibilities. A tireless advocate of the value of strategic tools and authentic voice in practice development, Sandra speaks and writes on the subject for professional bodies and publications, North America wide. She is host of ‘Get in the Driver’s Seat’, a podcast focused on stories about leadership moments in small to mid-sized professional practice. Sandra is an Entrepreneur-in-Residence (EIR) at York University’s accelerator program for women-led businesses (ELLA), the Subject Matter Expert (SME) for the Royal Architectural Institute of Canada’s (RAIC’s) 'Marketing for Architects' course and contributor of a chapter on marketing plans to the 2nd edition of ‘LinkedIn Marketing Techniques for Law and Professional Practices’, written by Marc W. Halpert and published by the American Bar Association (ABA). Outside of business, Sandra can be found in her creative space, painting expressive abstracts, practicing yoga and meditation or consuming piles of books… often several at once!