Cognitive biases explained
Human beings make decisions based on some core principles. This course looks deep into the human mind and teaches these principles, also called cognitive biases, that subconsciously get triggered in every buying decision, any romantic decision, pretty much any human engagement of any sort.
Understanding cognitive biases have two main advantages: first, you can reduce the influence they have on you when making a decision; Second, learning these principles makes you instantly good at marketing and persuasion because you understand the trigger points.
Marketing legends like Ryan Deiss or Tai Lopez are masters of using these cognitive biases to create convincing marketing strategies. If you understand these core principles, you will understand that 95% of all other marketing concepts become merely an application of these fundamental rules.
Make smarter money, Sales skills, Interviewing, Body language
Stefan is an international dealmaker and sales expert. Before entering the dealmaker world, he has analysed the great businessmen of our times for over 10 years, sales trainers like Jordan Belfort, Brian Tracy and Grant Cardone, great investment gurus like Warren buffett or Charly Munger and the great entrepreneurs of our time like Jeff Bezos or Elon Musk. Sales has changed and Stefan applies what works from these approaches in the real world of the 21st century. Before joining as an instructor, Stefan has worked in a diverse set of industries as lobbyist, data scientist, salesman and coach in various countries so that he only teaches what is universally applicable in different countries, cultures and for different positions. He holds an LL.M from the French Sorbonne law school and speaks five languages.
