If you have been a practitioner for any length of time, you know that there is often a difference between what clients should do and what they actually do. Have you ever wondered why that is? In this course, we will explore how we make decisions with less-than-perfect information. Through real-life examples and case studies, we will examine common behavioral biases and how to deal with them.

The course examines the hidden cognitive and emotional biases that drive financial decision-making across every phase of an individual's life. From early wealth accumulation to the critical transition into retirement, psychological traps such as overconfidence, loss aversion, and anchoring can severely derail even the most carefully constructed financial plans.

By exploring the foundational concepts of behavioral finance applied to the traditional lifecycle model, this overview illuminates how specific cognitive biases uniquely manifest during different age brackets and financial milestones. Understanding the psychological underpinnings of financial behavior reveals the root causes of irrational choices and emotional triggers. This exploration provides a comprehensive framework for recognizing these mental hurdles, mitigating their impact, and fostering more resilient, objective financial strategies designed to succeed throughout the entire lifecycle journey.

Who Should Attend:

CPAs and financial advisors who want to know more about basic behavioral finance biases exhibited by investors.