The course provides a concise overview of the intangible economy, which refers to investments and assets that do not physically exist but hold core and long-term economic value for enterprises. These include data, patents, digital services, technology for computers and cell phones, search engine algorithms, websites, drug formulas, brand reputation, employee expertise, organizational processes, and even the sum of knowledge contained within an organization.

You’ll walk away with a foundational awareness of the principles of the intangible economy, how intangibles fundamentally differ from tangible assets, and practical ways to think about and manage intangibles to drive growth and create long-term advantage in your own operations.

In this seminar, you will learn about:

• What Is the Intangible Economy?
• The Major Categories of Intangible Assets
• The Growing Importance of Intangible Assets
• How Intangibles Play a Major Role in Improving Productivity and Competitiveness
• Key Differences Between Intangible and Tangible Assets
• New Strategies for Intangible Asset Measurement and Management
• How to Master the Deployment of Intangible Investment