The course provides a concise overview of the intangible economy.
The course provides a concise overview of the intangible economy. This refers to investments and assets that do not physically exist but have core and long-term economic value for enterprises. These include things like data, patents, digital services, technology for computers and cell phones, search engine algorithms, websites, drug formulas, brand reputation, employee expertise, organizational processes, and even the sum of knowledge contained within the organization.
You’ll walk away with a foundational awareness of intangible economy principles, how intangibles fundamentally differ from tangible assets, and practical ways you can think about and manage intangibles to drive growth and create long-term advantage in your own operations.
MA, CMC, CITP/FITP
GARRETT WASNY, MA, CMC, CITP/FITP, is an artificial intelligence (AI) skills advisor to accountants, tax attorneys, enrolled agents, and tax preparers worldwide. His courses focus on the new intersection of accounting and technology, and provide guidance to practitioners on how to prosper in this dynamic age. His sessions demystify emerging cloud, mobile, and social applications, and explain in plain language how financial professionals can use these online tools to build trust, solve problems, and create new value. He’s also an award-winning Internet speaker, author, app developer, professional development specialist, and former management consultant for Price Waterhouse. He's published 50+ ebooks on computing and ethical issues related to accounting, written hundreds of articles and columns on Internet strategy, and delivered thousands of seminars and webinars to CPAs and accounting organizations around the globe.
