Discover the power of accountability and why you can't afford to overlook this crucial quality of high-character CPAs
There is only one sure-fire way you will attract and keep the best clients. You must be the kind of CPA that others will like, trust, and want to do business with.
This unique webinar will show you exactly how to do this. The secret to creating trust with clients is to be accountable for what you say and what you do. Accountable people do four things consistently:
They keep their promises.
They consider the consequences of their actions.
They take responsibility for their mistakes.
They correct their mistakes and do their level best not to repeat them.
You will hear true, inspiring stories of the great things that can happen when leaders do these things. You'll also learn about the dire consequences of not doing them.
This is an ethics webinar that feels more like a business strategy presentation.
Field of Study: Communications and Marketing, Behavioral Ethics
Forbes Contributor The Ethics Guy®
Through his entertaining presentations on ethical leadership and AI ethics, Forbes Contributor Bruce Weinstein, The Ethics Guy, shows CPAs, HR managers, and other professionals how everyone benefits from honest, accountable behavior. He is the CEO of both The Institute for High-Character Leadership, LLC and The Ethics Guy, LLC. He writes about ethical leadership for Forbes.com, and his books include "Ethical Intelligence: 5 Principles for Untangling Your Toughest Problems at Work and Beyond," "The Good Ones: Ten Crucial Qualities of High-Character Employees," and for tweens and teens, "Is It Still Cheating If I Don't Get Caught?" Bruce's clients have included the international bank Societe Generale, the American Institute of Certified Public Accountants, the Ford Motor Company, Dublin-based construction company CRH, Northrop Grumman, the National Football League, the Western Australian Local Government Association, The Home Depot, and over 300 other companies around the world. Bruce received his B.A. in philosophy from Swarthmore College and an M.A. and Ph.D. in philosophy with a concentration in bioethics from Georgetown University and the Kennedy Institute of Ethics. The W. K. Kellogg Foundation in Battle Creek, Michigan awarded Bruce a National Fellowship in Leadership Development. He lives in New York City with his wife Kristen Bancroft, a compliance professional in the financial services industry. To relax Bruce enjoys playing music (guitar, harmonica, and drums), visiting national parks with his wife, and trying to figure out the plot of "The Godfather."
