The Best Search Tools You Aren’t Using (But Should!)
The course provides a concise overview of how practitioners can improve and diversify their online research by using non-Google search tools. Attendees will discover a whole new universe of prime information that is essential in due diligence, enterprise research and financial audits but mostly invisible to Google. Participants will walk away with scores of new information sources and streams that will complement their use of Google and sharpen their due diligence skills as trusted business advisers
In this seminar, you will learn about: Why Online Research Skills Are so Critical for Accountants In Their Roles as Arbiters and Ultimate Deciders of Truth Why Accountants Have a Greater Ethical Standing Compared to Other Professions Why You Need More Than Google to Search the Web Google is Great But Not Perfect Vertical vs. Lateral Searching Online Research Strategy Tips General Search Engines Cluster Search Engines Privacy Search Engines User-Generated Content (USG) Search Engines Image Search Podcast Search Public Records Search Company Search People Search News Aggregators
Who Will Benefit/Target Audience: Practitioners who want to use more than Google when searching the Internet, and diversify their online due diligence toolbox and strategies
Field of Study: Information Technology
MA, CMC, CITP/FITP
GARRETT WASNY, MA, CMC, CITP/FITP, is an artificial intelligence (AI) skills advisor to accountants, tax attorneys, enrolled agents, and tax preparers worldwide. His courses focus on the new intersection of accounting and technology, and provide guidance to practitioners on how to prosper in this dynamic age. His sessions demystify emerging cloud, mobile, and social applications, and explain in plain language how financial professionals can use these online tools to build trust, solve problems, and create new value. He’s also an award-winning Internet speaker, author, app developer, professional development specialist, and former management consultant for Price Waterhouse. He's published 50+ ebooks on computing and ethical issues related to accounting, written hundreds of articles and columns on Internet strategy, and delivered thousands of seminars and webinars to CPAs and accounting organizations around the globe.
