This course presents a model for financial forecasting that ensures not only accurate expense forecasts, but also accurate revenue forecasts that are tied directly to the marketing plan.
Businesses are managed with numbers. To successfully manage the growth of a business, the leadership team needs to be able to create accurate numbers to predict where the business is headed. A common mistake that many leadership teams make is to spend more time on expense forecasting than on revenue forecasting. In fact, the accuracy of revenue forecasts is by far the most important, and the most challenging, part of the forecasting process. This course presents a model for financial forecasting that ensures not only accurate expense forecasts, but also accurate revenue forecasts that are tied directly to the marketing plan. The most accurate approach to creating multiple scenarios for financial forecasts are also explained.
Entrepreneur / Professor / Author
Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.
