Step by Step manual that walks through the process of launching a venture
Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience. Entrepreneurship – From Idea to Launch provides a series of lectures that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business. Entrepreneurship – From Idea to Launch can be used as a step-by-step manual to walk an entrepreneur through the process of launching a venture.
This course is designed for anyone who has a business idea—or even just the spark of one—and wants to learn how to turn it into a viable company. You'll move from developing a strong value proposition and understanding your customer, to testing your assumptions and refining your business model. You’ll also explore how to build a minimum viable product (MVP), pitch to investors, and establish the foundations of a company that’s built to grow.
Through practical lessons, real-world examples, and actionable exercises, this course demystifies the startup journey and empowers you with the tools and mindset needed to succeed. Whether you're launching your first startup or considering a pivot, Entrepreneurship – From Idea to Launch gives you a clear path forward, helping you avoid common mistakes and maximize your chances of success.
Entrepreneur / Professor / Author
Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.
