Learn Digital Marketing Processes and Account Management
The Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.
This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies
Key Highlights:
Course Overview:
This online course is structured to help individuals, whether beginners or experienced professionals, understand and apply effective digital marketing strategies for account mining and sales. It covers a wide range of topics, tools, and techniques essential for success in the competitive digital landscape.
     Digital Marketing Curriculum
Digital Marketing Introduction
Content Marketing Strategy
Tofu, Mofu and Bofu
Perfect Content Marketing
Social Media & Elements of Campaign
Metric & Media Buyer
Methods of Social Media Marketing 1
Methods of Social media Marketing 2
Email Marketing
Email Marketing 2
Search MarketingÂ
Search Marketing 2
Designing Marketing Strategy
Web Analytics
Account Management Curriculum
Key Account Management Introduction
Identifying Customers
The hierarchy of Key relationship
Contact Mapping
Developing Key Relationship
Relationship building strategies
The buyer perspective
The purchasing context
Balance of power
Key Account profitability
Key Account Analysis
Planning for key accounts
Key Account Plan
Organization for key Management
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E Learning, Consulting, Leadership Development
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