Creating Employee Engagement Through Alternate Reality Games by Dan Berteanu.
How to create a unique experience that enables organizations to increase employees’ engagement and instill new organizational habits using Alternate Reality Game? Case study: VRunners
100 billion EUROs are spent every year on training programs! The impact on the professional and personal lives of the employees? Marginal or inexistent (2016 Technavio study about the European training market) 85% of employees worldwide are not engaged or are actively disengaged in their job (Gallup, 2017) The young generation, contemporary with the internet, video games, and social media, will represent over 54% of the workforce by 2020 and over 75% by 2025. 38% of millennials globally who would leave their jobs within two years (Gallup, 2017) Problem
The Solution: VRunners A unique Alternate Reality Game played on-the-job and managed through a 24/7 accessible cloud-based platform. The game is a metaphor of a workout race with the aim of making work tasks more interesting & fun, increasing employee engagement, and instilling new organizational habits.
As a Certified Training and Development Professional (CTDP) with years of experience working with associations, I am currently the Executive Director of the Institute for Performance and Learning or I4PL. Our purpose is to elevate the performance of the Canadian workforce.
