Transform your career narrative with the Challenge - Action - Result (CAR) Method: Master storytelling to showcase your unique value and achieve professional growth and success.
Career storytelling is the strategic process of transforming professional experiences into engaging, impactful narratives. Rather than listing duties, it focuses on how you have addressed challenges, taken specific actions, and achieved measurable results — conveying your unique professional identity, problem-solving capabilities, and the value you bring to recruiters and hiring managers.
This course, led by Lori Jazvac, equips participants with the Challenge-Action-Result (CAR) method: a structured framework that dissects accomplishments into three core components. The challenge is the specific problem, task, or situation you encountered. The action covers the steps you took to address it. The result captures the measurable outcomes you achieved. Together, these three elements elevate your personal brand and strengthen how you present yourself across résumés, LinkedIn profiles, and interviews.
Whether you are early in your career, navigating a career change, or operating at the executive level, mastering the CAR method will help you move beyond generic descriptions and communicate your value with clarity and confidence.
Learning Objectives
By the end of this course, participants will be able to:
Think creatively and visualize a new career horizon!
Lori A. Jazvac is an award-winning Master Resume Writer, Certified Career Transition Coach and Facilitator/Instructor, Certified Human Resources Professional (CHRP), Author, and Certified Spiritual Life Coach. She holds over 20 accredited career-related designations and has received more than 65 awards recognizing excellence in career training, development, and service delivery, including the Diamond Award for Best Career Training/Development and the Platinum Award for Best Employment Agency in Readers’ Choice recognitions. Lori is an active member and contributor within leading career development organizations, such as Career Professionals of Canada (CPC), Career Directors International (CDI), and Career Thought Leaders Consortium (CTL). She has served in roles including Senior Content Contributor, Events Team Lead, and Engagement Coordinator, and has participated in committees and media initiatives focused on career development and entrepreneurship. In 2013, she founded a virtual career services firm to support job seekers globally with personalized career coaching, branding, and professional writing services. Her earlier career in business administration and customer service across multiple industries shaped her practical understanding of labour market challenges faced by both job seekers and employers. She is also a Neuro-Linguistic Programming Practitioner/Coach (NLPC), incorporating a holistic approach to help clients build confidence and navigate career transitions effectively. Outside of work, Lori enjoys continuous learning, the arts, dance, yoga, fitness, and nature walks in the Halton community. Her professional motto is: “Think creatively and embrace a new career horizon.” She is the author of several career resources, including: The Secrets to Unlocking Your Soul Career Yes, You Can Heal Your Career Journey! A-B-C-D Strategy – Complete Job Search Course and Kit Complete LinkedIn Success Course and Kit Website: www.creativeresumestrategist.com Blog: www.creativeresumestrategist.com/blog
