Build a standout personal brand to boost your finance career and leadership potential.
Find out everything you need to know about building a strong personal brand as a finance professional. This course explores what a personal brand is, why it’s essential to your career growth, and how to use it as a strategic platform for long-term success. You’ll learn which personal attributes are expected of top finance professionals and how to better understand and communicate your own strengths, weaknesses, and unique qualities.
You’ll also discover how to use digital media to build your brand, how to work with the press to elevate your profile, and what steps to take to recover or protect your reputation when needed. Packed with practical insights, this course will help you create a personal brand that sets you apart and positions you as a future leader in the finance industry.
Business and Finance Journalist, Editor and Commentator
Sally Percy is a freelance business and finance journalist and a former editor of UK finance titles "Accountancy" and "The Treasurer". She is currently editor of "Edge", the journal of the UK Institute of Leadership & Management, and a contributor to Forbes. Her first book, "Reach the Top in Finance: The Ambitious Accountant's Guide to Career Success" was published by Bloomsbury in 2017.
