This course will give you the tools, insight and knowledge to choose, incentivize and attract the right talent.

Building a successful startup requires more than just a great product or innovative business model—it requires the right team. This course is designed to help founders and early-stage entrepreneurs make one of the most critical decisions in the startup journey: how to form and grow a high-performing team. You’ll learn how to identify the talent you need, structure incentives effectively, and create a compelling environment that attracts top-tier individuals.
Through practical frameworks and expert insights, this course equips you with the tools to make smart hiring decisions, align your team with your mission, and lay the foundation for a culture that supports growth, resilience, and success.

Dr. Agostino Menna is the principle co-founder of KnowQuest Inc., an EdTech startup in Toronto, Canada. He has held various academic positions including Ryerson University, Niagara University, and Niagara College of Applied Arts & Technology. He participated in several incubators including ihub, Spark Niagara, and is most recently involved with ICUBE from the University of Toronto. He is currently an advisor at the Fashion Zone and the Big Leaf Consulting. His research interests are innovation, strategy and agricultural entrepreneurship. He holds a PhD from the University of Toronto.